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Contract Manufacturing That’s Powered By Celebrity
With margin being squeezed in every direction, something must give to satisfy Americans that have been drunk on low prices for decades. I believe that contract manufacturers are peering through a massive window of opportunity. The internet provides them with the ability to go direct-to-consumer and remove various intermediaries (or middlemen). Toss in the power of celebrities and the consumer-to-manufacturer (C2M) model could be extremely special.
Trend Breakdown: Audience-First CPG Products
The old business sequence of building products first and audiences later will become obsolete. The creators of today will become the biggest brands of tomorrow.