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Joshua Schall Joshua Schall

Revenue is Vanity, Profit is Sanity, But Cash is King!

Many people focus on a CPG brand’s amazing marketing, innovative products, or great leadership. We love that stuff too, but without the fundamentals of a company being incredible at financial management, there is no storybook ending. Simply put, if you’re running a CPG brand, you should be measuring and optimizing your cash conversion cycle regularly.

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