The supplement industry continues to change faster than Garfield can eat a tray of lasagna. Much of that can be attributed to new technologies and shifts in consumption habits. These massive disruptions dramatically accelerated ecommerce migration, which is creating both new opportunities and predicaments for supplement brands. This article will cover a handful of significant ecommerce trends that supplement brands must watch out for heading into 2023…

What heck is going on at Amazon? Usually recessionary periods increase private label sales growth, but instead Amazon is reducing its private label ownership. While this action has broad implications for a variety of product categories, I want to focus on what it means for the supplement industry. Additionally, does it make building an Amazon-native brand in the supplement space easier?