Who doesn’t enjoy a trick, shortcut, or innovative method for accomplishing familiar tasks more easily and efficiently, right? While these type of “life hacks” are heralded throughout society, it’s fraternal twin, known as biohacking, feels like a strange cultlike mix of amateur DIY medicine and things you’d read in futuristic sci-fi novels. Maybe there’s now a “perception is reality” problem happening now, and it’s time for a much needed biohacking rebrand to “best self” for it to be a commercially valuable movement to the CPG industry.