Saying NO to some revenue creating opportunities will help minimize business continuity risk long-term in today’s market! Huh? Isn’t a company’s main goal to maximize shareholder returns, and it would be tough maximizing returns if you are turning down revenue, right? Seems counterintuitive…unless you understand that not all revenue is created equal. When you can master sales velocity, you really have something that is valuable long-term to shareholders…and the best way to do that is by controlling your distribution to focus on partnerships that enhance your company’s goals.