How many different licensed SKUs have been commercialized in the active nutrition CPG categories since late-2016? If you said more than 200 and counting, then you’d be correct. Are you interested in seeing the comprehensive list? I created a database that provides details on every licensing agreement executed across the active nutrition CPG categories.

Supplement brands should be thinking about licensing opportunities more strategically. Common sense, right? Yet, many recent brand licensing deals felt more defensive than offensive business strategies. Innovation to parity isn’t going to cut it in this next phase…