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Sports Nutrition “Battle of the Ages”
Maybe it’s the mere 300ish miles between their respective company headquarters. Or maybe that both own a leading global sports nutrition brand that does north of $500 million annually in mostly the protein powder category. Or that each company has a vertically-integrated business model. Regardless, it’s natural to see that Glanbia versus The Hut Group (THG) is turning into the sports nutrition “battle of the ages.” If we had this battle handicapped by the Las Vegas sportsbooks, Glanbia would be the huge betting favorite heading into this year’s “All Valley Karate” championship. But as anyone knows the classic 80s movie storyline, Glanbia shouldn’t underestimate the Crane Kick from The Hut Group.