We live in wild times! With an internet connection, credit card, and a few clicks of your mouse, you can create a global retail distribution point and create marketing that has global reach. To be honest, we take for granted just how easy it is to go from idea to a multinational functional CPG brand. We’re living in the golden era of CPG entrepreneurship because of these borderless ecommerce and social media platforms. It’s VERY important though to not misconstrue that ease for believing a one-size-fits-all commercialization strategy is acceptable. Globalization is at a crossroads. Connecting to the global economy stimulates competition and innovation and gives access to other markets. While it has reshaped global economies, it also came at a cost to our environment and our communities. Being a multinational functional CPG shouldn’t mean you seek parity globally. A better balance between global and local, so-called glocalization, would offer a better mix of both worlds. Global template…local adaptations.