As in-person trade shows come roaring back harder than Mike Tyson hitting you with an uppercut, it’s the perfect time to talk about how you can make an impact at these events without spending 10s or 100s of thousands of dollars exhibiting…

CPG brands need to continue moving towards meeting the consumer on their own terms. Consumers are becoming more demanding than ever, so CPG brands need to develop a contextualized and personalized strategy to stay relevant. Instead of the saying content is king, maybe we should be saying context is king or at least that’s what seems to be upon us.