Who doesn’t enjoy a trick, shortcut, or innovative method for accomplishing familiar tasks more easily and efficiently, right? While these type of “life hacks” are heralded throughout society, it’s fraternal twin, known as biohacking, feels like a strange cultlike mix of amateur DIY medicine and things you’d read in futuristic sci-fi novels. Maybe there’s now a “perception is reality” problem happening now, and it’s time for a much needed biohacking rebrand to “best self” for it to be a commercially valuable movement to the CPG industry.

Wellness is a modern word with ancient roots. As a modern concept, wellness gained popularity beginning in the 1950s, when subject matter experts largely shaped the way we conceptualize and talk about wellness today. Throughout the past seven decades, wellness has morphed into a multi-dimensional trillion dollar market…one that could unlock immense opportunities for functional CPG brands.

Internet wellness challenges are perfect digestible SMART goals that promote action. They build new habits, identities, and communities.